How to evaluate an AI agency in 2026
Most “AI agencies” in 2026 are marketing agencies with a ChatGPT login. A field guide for operators evaluating real AI partners.
// Insights
Insights.
Long-form thinking on brand, AI agentics, and growth. Most pieces are 7–9 minutes. Built to be useful.
Agentic AI vs traditional automation: the real difference
Agentic AI and traditional automation are different things. Understanding which fits your workflow saves six figures.
From social-first to human + AI: a 14-year arc
Good Fortune started in 2011 as a social-first agency. We're leading with human + AI in 2026. The throughline that connects both eras.
How operators should think about AI in 2026
Three categories of investment. Where the leverage actually lives. A budgeting framework for operators making AI bets.
The Rolex digital playbook
Five principles from working with the Crown of watchmaking. How to do digital marketing for luxury brands without diluting them.
How Crenshaw won with brand
Navy SEAL with no political experience. The brand decisions that scaled him from district candidate to national platform.
What B2B operators get wrong about marketing
Five mistakes B2B operators make consistently in marketing investment, and how to fix them.
Faith-based fundraising at scale: the Olami $6M case
How a single 24-hour digital campaign raised $6M for a global Jewish community initiative. The infrastructure behind it.
Brand vs growth: which to invest in first
The brand vs growth debate is misframed. The right answer depends on your stage. A framework for operators making the call.
How to write a creative brief (with template)
Most creative briefs produce bad work because they're written backward. Seven sections that make a brief useful. Template included.
Houston's hidden marketing infrastructure
Houston is more than oil, NASA, and the medical center. The marketing and creative infrastructure that makes the city quietly competitive.