Movements & Mission Brand · Political · Digital

Crenshaw.

Navy SEAL with no political experience. We built the brand that won the district.

$5M+
Raised · 3M+ followers
// The setup

Dan Crenshaw was a Navy SEAL with no political background, running for Congress in a district that didn't know him. The infrastructure didn't exist. The brand didn't exist. The fundraising didn't exist.

// The work

Brand identity from zero. Digital strategy and social presence that scaled to a national audience. Fundraising infrastructure built for sustained mid-dollar donor velocity. Content that could move from local relevance to national platform without breaking voice.

// The outcome

Won the district. Then scaled the brand into a sustained national platform.

  • $5M+ raised through digital fundraising
  • 3M+ followers across platforms
  • District won first run for office

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