Rolex is the most recognized luxury watchmaker on earth. Heritage signals, scarcity model, no need to chase attention. The brief: build a digital and email program that extended clientele relationships beyond the showroom without diluting the heritage.
Rolex.
Luxury digital strategy and email program for the world's most recognized watchmaker.
20M+
Social engagements
Multi-year digital strategy across social, email, and content. Editorial-grade creative production. CRM segmentation that respected the relationship dealers already had with collectors. Email cadence that performed without ever feeling promotional.
The work compounded across years. Engagement scaled without trading on heritage.
- 20M+ social engagements across the program
- Multi-year engagement, renewed annually
- Beyond showroom clientele extended digitally