Sentai Filmworks brought a major anime release to Adult Swim. The brief: drive premiere viewership and convert a cult fanbase into a mainstream audience without losing the cult.
Sentai Filmworks.
Anime launch promotion for an Adult Swim premiere. Cult brand built into mainstream audience.
750K+
Weekly live viewers
Launch campaign creative tuned to anime fandom and Adult Swim audience simultaneously. Earned media plus influencer activations. Real-time community engagement during premiere week. Partnership coordination with Adult Swim programming.
750K+ weekly live viewers across the premiere window. Cult fans stayed. New audience came in.
- 750K+ weekly live viewers
- Cult to mainstream audience expansion
- Premiere campaign now reused as playbook