Brand Strategy
// Services / Brand Strategy / Naming
Naming.
Naming for products, companies, and sub-brands. Creative + legal-cleared. Trademark-aware.
Names are infrastructure. They carry the brand for decades if you pick them right.
// What we build
What's in scope.
Product naming
New product lines, SKUs, features.
Company naming
Founding names, rebrands, holdco architecture.
Sub-brand naming
Multi-brand portfolios with consistent logic.
Trademark clearance
Coordination with IP counsel. We don't hand off blocked names.
// Selected work
Where we've shipped.
// Common questions
Naming FAQs.
We coordinate with your IP counsel and pre-screen for major conflicts. We don't hand off names that are obviously blocked.
Four to eight weeks depending on scope and clearance complexity.
Top 5–10 finalists from a longlist of 50+. We narrow with you.
Engagement starts at 25K for focused naming work.